Yes! Toyota takes covers off Land Cruiser Prado 250, finally revealed for the world to see

Finally, the all-new Land Cruiser Prado 250 has been unveiled. After teasers and a couple of leaks that made their way to the internet, Toyota has premiered its newest SUV for the world to see. Dubbed the “New Soul of Land Cruiser”, it certainly has a lot going for it as far as looks and performance are concerned. Here’s all that we know so far.

The Prado 250 is the newest member of the Toyota Land Cruiser family

2024 Toyota Land Cruiser Prado 250 Premiere Inline 01 Min

Photo: Toyota

Do note that this is not the official launch; that isn’t set to happen until the first half of 2024. This is but a mere uncovering of the new Prado, and showing it off should sate the excited fans of this more than famous Toyota model. As one of the three in the Land Cruiser (LC) SUV line – with the 300 being the flagship and the 70 mainly for off-roading – the new Prado “250” is the Light Duty model that is more of a lifestyle and practical choice for customers. But make no mistake, it can handle the beaten path, too.

Set on the same underpinnings as the 300 Series, the 250 makes use of the Toyota GA-F platform that increases both handling and comfort. Frame rigidity is increased by 50% and overall rigidity by 30%. It also boasts of improved wheel articulation by way of an improved suspension system. On- and off-road driving are both complimented by Electric Power Steering (EPS), a Stabilizer Disconnect Mechanism (SDM), as well as Multi-Terrain Monitor and Multi-Terrain Select.

2024 Toyota Land Cruiser Prado 250 Premiere Inline 02 Min

Photo: Toyota

As its looks go, Toyota said that it is “a fusion of traditional and modern”. Both its interior and exterior styling focus on three keywords, which are “reliable” (reliability to withstand harsh usage conditions), “timeless” (timeless simplicity to remain a favorite), and “professional” (refined functional beauty common to lean professional tools). And we can’t agree more. Outside, it uses horizontal lines to reproduce the unique Land Cruiser silhouette. Inside, the style has changed from a high-end, luxurious ambiance to a look of true off-road functionality.

But perhaps the biggest highlight of the Land Cruiser Prado 250 is the fact that it is the first of the LC line to have a hybrid system under its hood. A slew of engine options will be made available and will vary across the region and country of its availability, and yes, they will include an aforementioned hybrid mill, a gas, and a diesel-powered engine.

For those who may be more road-going than trail-trodding, the Land Cruiser Prado 250 will also come with the Toyota Safety Sense package standard across the entire LC line.

2024 Toyota Land Cruiser Prado 250 Premiere Inline 03 Min

Photo: Toyota

There isn’t much other information made available at the reveal today, but we can expect them to start trickling in from Toyota or other sources as we inch closer to its official debut.

So, what do you think? Is this the Prado you’ve been waiting for? Excited? We know we are.

Mikko Juangco
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