In the local automotive scene, the major players for decades have been Japanese brands such as Toyota, Honda, and Mitsubishi. However, amongst the sea of Asian brands, one American carmaker has firmly placed itself as part of the major players in the Philippines: Ford.
Happy 25th Ford Philippines
So much success has followed the brand locally that it is celebrating its 25th anniversary in the Philippines. It was in 1997 when Ford Motor Company Philippines, Inc. (FMCPI) was established. At the end of that year, FMCPI sold a total of 97 units of the Expedition, the first Ford vehicle sold in the Philippines.
Over the last 25 years, close to 400,000 customers have become and are existing owners of Ford vehicles in the Philippines, which include the Club Wagon, EcoSport, Escape, Everest, Expedition, Explorer, Explorer Sport Trac, F150, Lynx, Mustang, Ranger, Territory, Town Car (Lincoln) and Transit. The automotive company has likewise grown its dealer network to 49 dealerships around the country, serving the sales and service needs of its still-growing customer base.
To kick off its anniversary celebration, the brand is inviting all its customers, followers, enthusiasts, and dealer partners to join the festivities by updating their profile photos on Facebook using the official 25th-anniversary frame.
- Go to https://bit.ly/3evpuVR to access the anniversary frame.
- Select ‘Choose a Photo’. Select the photo from your files that you want to use. Adjust your chosen photo to fit the frame. Click ‘Next’ and then click ”Download’. Your framed photo will be saved in your Downloads folder.
- Upload the framed photo as your new profile picture. Click your profile photo on Facebook and click ‘Update Your Profile Picture’.
- Click ‘Upload Photo’ and locate your framed photo in your Downloads folder.
- In the description box, add the hashtags #FordPH25 and #DrivingOurFutureTogether and then click ‘Save’.
Customers, employees, and dealer teams are also invited to participate in the #MyFordStory program, where they can post about their stories with photos and videos about their Ford vehicles, experiences, and memorable moments on their social media pages using the hashtag. These stories will be collected and featured on various platforms in the coming months.
