Isuzu Philippines marks 24-Year leadership in the truck segment

Isuzu Philippines Corporation (IPC), the leading provider of trucks in the country, proudly announces a significant accomplishment by maintaining its top position in the truck segment for an impressive 24 consecutive years. This achievement underscores IPC’s unwavering dedication to excellence, innovation, and customer satisfaction within the automotive industry.

In the year 2023, IPC achieved a “Triple Crown” by securing the top position in all truck categories (CAT III, IV, and V), accounting for 43% of the truck market share. The data is based on a combined report from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association Inc. (TMA). Specifically, IPC led in Category III with 3,034 units of light-duty trucks, Category IV with 1,407 units of medium-duty trucks, and Category V with 397 units of heavy-duty trucks. This accomplishment not only solidifies IPC’s dominance in the truck segment but also highlights its extensive range of business solutions tailored to meet the diverse needs of Filipino entrepreneurs and business owners nationwide.

IPC’s success is founded on the renowned durability and reliability of its vehicles, engineered to withstand the demands of various business operations. The company’s commitment to quality has garnered the trust of thousands of business owners nationwide, who rely on IPC for their commercial vehicle needs.

In addition to the superior quality of its trucks, IPC boasts a robust nationwide dealer network that sets industry standards with exceptional aftersales service. Isuzu customers benefit from various support services to enhance their ownership experience, including free driver and mechanic training, access to mobile medic services, and the expertise of Japanese engineers.

President Tetsuya Fujita expressed, “Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering both quality commercial vehicles and comprehensive business solutions. Our customers’ satisfaction and trust are at the core of what we do, and together with our dealer network, we are committed to continuing our tradition of excellence in the years to come.”

Isuzu Philippines Corporation remains committed to contributing to the growth and success of businesses across the Philippines. As the brand looks to the future, it reaffirms its commitment to innovation, sustainability, and customer service, with the goal of further strengthening its position as the leading truck manufacturer in the country.


Related: Honda strikes breakthrough partnership with Isuzu for 2027 release of fuel cell-powered trucks

Carlos Miguel Divino

Carlos Miguel Divino

Carlos has lived and breathed cars his entire life. His abundant wealth of knowledge, extensive seat time on the world's best driving roads, and unsatiable curiosity for anything with wheels all mesh together to produce works of passion. IG: Email: [email protected]

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