As the number one automotive brand in the country, there is a lot of pressure on Toyota. As such despite the brand ever growing market share, they are keen to keep the momentum going with the opening of a new dealership in Ilocos Sur.
Toyota Ilocos Sur
Toyota Ilocos Sur will be a ‘3S’ Facility that provides sales, service, and spare parts. Situated in a 2-hectare lot, the dealership will have a total floor area of 5,868 sq.m. It will feature a 4-car display showroom and a workshop with 37 General Service & Body Repair Bays.
“We are confident that with the strong guidance of our next-generation leaders and their team, along with the supervision and partnership with TMP, we can lead in offering the best possible customer experience in Ilocos Sur and further expand our market in the whole of Region 1,” said Rene So, President of Toyota Dagupan Inc. Group during the groundbreaking event.
“With the construction of Toyota Ilocos Sur, The brand looks to maintain its position in the industry as the top-of-mind car brand. We are excited to welcome this new dealership as we create mobility and happiness for all our customers in the province of Ilocos Sur,” said TMP Senior Vice President for Marketing Division Masando Hashimoto.