Astara bags its 2nd brand by officially taking over GAC distributorship in PH
Astara is the local distributor of the Peugeot brand, in the past, we’ve written about how committed the group is to the Philippines and how they want to further expand their footprint.
Astara x GAC Philippines
The experienced distribution group has just pulled another rabbit out of its hat just before the end of 2022. Astara has just announced that it’s taking over the distribution rights of the GAC brand locally.
To mark the occasion, Astara Philippines Managing Director Raoul Picello and Chief Financial Officer Adolfo Careaga joined today GAC Motor’s seven dealer partners in a contract signing ceremony, re-affirming the commitment of both parties to provide top-notch vehicles and services to all its customers.
“We are truly honored to continue GAC Motor’s journey as their new partner in the Philippines. With our global strength and track record in car distribution and mobility services, we are confident that we can take GAC Motor to greater heights as we have done in Latin America,” said Picello.
“The Philippine market is an important one with great potential. At present, a lot of Chinese brands have achieved annual sales of more than 10,000 vehicles. It is believed that with the full cooperation of both groups, GAC Motor’s market share in the Philippines will increase rapidly, becoming the travel choice of more and more Filipino consumers and bringing the high-quality and high-tech driving experience to more Filipino families,” shared Zeng Hebin, General Manager of GAC Motor.
In fact, Astara does distribute the GAC brand in other countries such as Chile and Peru. It’ll be interesting to see now how Astara can lead GAC out of the middle-ground where it has been for the past couple of years.
