2022 has been an important year for Nissan Philippines, apart from onboarding new President Juan Manuel Hoyos, the brand has hit the ground running by introducing new models.
The most important one is the Nissan Kicks e-Power, which (ever since its launch) has been the talk of the town, literally. Numerous billboards and social media ads have been pushed in the past few months just to get the word out about the Kicks. As far as I can tell it’s worked, with the Kicks becoming a staple sight on our roads.
Nissan Kicks 3D Billbaord
Nonetheless, the brand is still capitalizing on the Kicks’ popularity by pioneering the latest in advertising technologies. The Japanese automaker unveiled its first 3D immersive billboard ad in the country (and Asia).
Revealed to select automotive and lifestyle media, the ad was part of the launch of the country’s biggest LED billboard, BGC Beyond. The ad featured the all-new Nissan Kicks e-POWER as it seemingly breaks out of a virtual showroom display and onto the road, showcasing the high-resolution, anamorphic 3D technology of the billboard.
“Nissan has always sought to provide excitement built into its products. This also extends to how we create immersive experiences for our customers,” says Juan Manuel Hoyos, President of Nissan Philippines. “The Kicks e-POWER is the perfect vehicle for this medium as it revolutionizes the current hybrid technology, offering an exciting and fully electrified drive without the need for plug-in charging,” he adds.
The ad for the all-new Nissan Kicks e-POWER will be on display at One Bonifacio High Street, 5th Avenue, Bonifacio Global City starting October 27.
Nissan will also have an interactive display in the C1 Park (fronting Central Square), 5th Avenue BGC showcasing the All-New Nissan Kicks e-POWER, the New Nissan LEAF, and the All-New Nissan Livina from October 27-30. Visitors may see and test drive these exciting Nissan models throughout the weekend.